Catering
Trends
BY
DANIEL MEGLY, MARCH 25, 2003
In a world where
"everything old is new again", and the latest fad is old next
week, how do we keep up, much less be innovative and cutting edge? Unlike
the restaurant industry, caterers must have style and flair but must
do it on a grand scale, which poses certain logistical problems…what
may be presented in a restaurant may not work for a party of 800! In
the following article, we will examine Toronto's food, drink and décor
trends.
To begin, the client's vision is paramount to any caterer. Usually,
we are given certain parameters to work with, and are responsible
for executing their plan. Themed parties have always been a trend.
So, if we are throwing a 50th Birthday party and the theme is the
1950's, a "Happy Days" party with appropriate food, décor
and waiter outfits would be a great choice, and there is no limit
to the creativity that can be found in one party, with specialty invitations,
custom venue, décor, costuming, etc. The possibilities are
endless.
But what is new and exciting? What can we look out for at upcoming
events?
Food
It's true, "everything old is new again"! Classic familiar
meats with big taste are making a comeback. Grilled Beef Tenderloin
with Onion Rings is back as well as Pork Tenderloin. An extremely
popular way of presenting these courses is through a tasting menu
(Hot! Hot! Hot!) with many small courses giving a cleaner, leaner
look, paired with wines that are course-appropriate. Trendy courses
will include seared Tuna, salads with Blue Cheese and candied nuts,
as well as Artisanal artistic cCcheese presentations. Multi-grain
risottos with sweet potato, barley and quinoa are a big hit, especially
with our esteemed vegetarian clients. Fowl is free-range and vegetables
are organic with quality and big flavour the names of the game. Foie
Gras is also emerging as a popular item primarily at cocktail parties,
due to its restrictive pricing. Near-extinct fish such as Chilean
Sea Bass and the over-used Salmon have been replaced with Arctic Char
or Halibut and are getting a lot of press. Beginning and rounding
off the evening are bite-sized hors d'oeuvres and "mini-mini"
desserts, bursting with flavour but not immense in size. Ethnic foods
such as East Indian and Dim Sum are becoming more traditional, moving
away from fusion creations and are incorporating themselves quite
nicely into trendy-themed "Taste of Toronto" evenings. They
are a huge hit with visiting conventions, showcasing the multicultural
nature of our city. Also on the rise are mixed-culture weddings that
request a blend of two different types of cuisine (i.e. Italian and
Indian) which feature elements of both cultures to a spectacular effect.
Another trend making its way into our events are foods featuring both
local and national Canadian foods, such as Canadian Caviar, Quebec
Farm Cheeses, Arctic Char, and gamey meats such as Venison and Bison.
Beverages
The martini just refuses to die, and has reinvented itself with ingredients
such as Saki, Champagne, flavoured Vodkas and fresh fruit purées.
The mini bottle of Champagne consumed with a straw is still "in"
(as is any type of Champagne, really!) and clients are consuming better
wines with their meals. It seems that less is more, which reflects
in the beer choices of today, with lighter beers such as Stella Artois,
Becks, Heineken, Corona and Sol leading the pack of imports which
are a little off the beaten beer track! And don't forget the summer
blender drinks, which will never go out of style!
Presentation & Décor
Presentation is EVERYTHING. You can have the best tasting food in
the world, but if it is not presented with flair, then it loses its
appeal. Your entire event hinges on this premise. The trend is now
veering sharply towards a clean, lean look. Gone are the days of multiple
draped linens, and some events are beginning to be completely linen-free!
Seating is at square or rectangular tables made of stainless steel,
glass and plexi-glass. High-top tables are interspersed with regular
sized dining tables. This "club look" is often accented
with sofas, coffee tables and ottomans, giving the event a funky,
yet comfortable ambience. And lighting has also become a major factor
in giving events their spark. Intelligent lighting with company logos,
snowflakes or changing colours can be combined with laser lights or
a simple par light washing the room with an ambient glow. And don't
forget your candles, now available in multi-coloured votives or square
glass containers. Flowers are less "arranged" and lean toward
bunches of similar-coloured cut flowers presented in low glass containers,
or single stems in a simple glass. When linens are used, tablecloths
and chair covers are used to transform a room and set a specific tone
and are available in a wide array of colours and textures. As for
food presentation, courses are routinely presented on square plates,
frosted glass, ice containers and unusual bowls. Food stations offering
one or two items on tiny plates have replaced sprawling buffets with
multiple items and arrays of chafing dishes.
So, to recap: Events are getting back to basics with clean presentation,
big taste on small plates, quality wines as a compliment to the food,
clean décor lines and ambient lighting to enhance the event
experience. But keep in mind that your event ideas are foremost in
our minds, and when challenged with your event scenario, we will rise
to the challenge and give you our best!